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Start studying chapter 18 - creating competitive advantage learn vocabulary, terms, and more with flashcards, games, and other study tools. National aeronautics and space administration’s natural competitive advantage 13 competitive advantage is discussed later in this chapter. Chapter eighteen creating competitive advantage •competitive advantages require delivering more value and satisfaction to target consumers than competitors do. Creating competitive advantage chapter 18 18 - 1 definition •competitive advantage an advantage over competitors gained by offering consumers. Creating competitive advantage chapter 18 objectives learn how to understand competitors as well as customers via competitor analysis learn the fundamentals of competitive.
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